Story Behind This Research
This school year, I have had the privilege of interning under the mentorship of Dr. Jerry Wang, the Director of Genesis Capital Management, LLC, and the Senior Marketing Director of World Financial Group. My interest in business management for my future career led me to seek his guidance. Dr. Wang suggested that the best way to understand business operations is to initiate a nonprofit organization as a pilot business, providing a comprehensive understanding of business management.
Inspired by this idea, I decided to give it a try. As an advocate for community service, I combined my music talents to create the Peabody Harmony Project, a nonprofit organization with the mission to uplift the community through the transformative power of music, which is something I have been doing for quite a while. The project has grown rapidly, but so have the challenges, particularly the lack of funding.
Dr. Wang advised me that a nonprofit needs effective marketing to increase its visibility and attract more donors to support its cause. This led me to study the marketing strategies of nonprofits, with a particular focus on small organizations like the Peabody Harmony Project. Through this experience, I aim to enhance our impact on the community and secure the necessary support to sustain and expand our mission.
Inspired by this idea, I decided to give it a try. As an advocate for community service, I combined my music talents to create the Peabody Harmony Project, a nonprofit organization with the mission to uplift the community through the transformative power of music, which is something I have been doing for quite a while. The project has grown rapidly, but so have the challenges, particularly the lack of funding.
Dr. Wang advised me that a nonprofit needs effective marketing to increase its visibility and attract more donors to support its cause. This led me to study the marketing strategies of nonprofits, with a particular focus on small organizations like the Peabody Harmony Project. Through this experience, I aim to enhance our impact on the community and secure the necessary support to sustain and expand our mission.