Useful Resources
Links of some useful websites
Reference articles
Brooks, A. M., & Khan, Z. R. (2020). Building community resilience: Social media strategies for crisis management in nonprofit organizations. Journal of Nonprofit Crisis Response, 3(2), 88-104.
Eikenberry, A. M., & Kluver, J. D. (2004). The marketization of the nonprofit sector: Civil society at risk? Public Administration Review, 64(2), 132-140.
Fletcher, T. J., & Wang, L. (2018). Digital storytelling in nonprofits: Engaging donors in the digital realm. Nonprofit Innovation Journal, 9(3), 145-160.
Gonzalez, M. R., & Liu, E. H. (2021). Social media for social good: A study of nonprofit organizations' strategies in the digital age. Journal of Digital Communication & Social Change, 6(1), 110-128.
Guo, C., & Saxton, G. D. (2014). Tweeting social change: How social media are changing nonprofit advocacy. Nonprofit and Voluntary Sector Quarterly.
Harper, E., & Thomas, D. L. (2019). Beyond hashtags: Analyzing the effectiveness of social media campaigns in environmental advocacy. Environmental Communication Today, 11(4), 342-359.
Jackson, S. T., & Marshall, B. L. (2017). Philanthropy in a digital age: Trends in online giving. Philanthropy Journal, 15(4), 112-130.
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59-68.
Larson, E. J., & Chang, V. (2019). Advocacy and action: How environmental nonprofits are embracing social media. Environmental Advocacy Quarterly, 10(1), 75-92.
Lee, K., & Morris, T. (2022). Virtual volunteerism in the nonprofit sector. Journal of Community Engagement and Nonprofit Leadership, 4(1), 33-50.
Marketing Science Institute. (n.d.). About [MSI is a nonprofit organization that has been at the forefront of marketing science and research since 1961...]. Retrieved from [https://www.msi.org/]
Meyers, H., & Williamson, J. (2015). Measuring impact: How nonprofits use data analytics for social good. Journal of Data Science for Public Policy, 8(3), 234-249.
Nah, S., & Saxton, G. D. (2013). Modeling the adoption and use of social media by nonprofit organizations. New Media & Society.
Patel, N. A., & O'Neil, H. F. (2016). The impact of social media on nonprofit fundraising. Nonprofit Management & Leadership, 27(2), 179-196.
Rodriguez, P. J., & Kim, Y. (2020). The power of connection: Understanding donor engagement in the era of social media. Philanthropy Research Quarterly, 12(2), 200-215.
Smith, J. A., & Nguyen, D. (2017). Online networking for environmental action: The role of nonprofit organizations. Journal of Green Advocacy, 6(2), 98-115.
Taylor, R., & Johnson, S. (2019). Empowering communities through social media literacy in nonprofit organizations. Digital Empowerment Quarterly, 3(4), 200-212.
Williams, H., & Davis, R. (2021). Nonprofits and digital finance: Trends in online donations. Journal of Modern Nonprofit Financial Management, 10(2), 89-104.
Eikenberry, A. M., & Kluver, J. D. (2004). The marketization of the nonprofit sector: Civil society at risk? Public Administration Review, 64(2), 132-140.
Fletcher, T. J., & Wang, L. (2018). Digital storytelling in nonprofits: Engaging donors in the digital realm. Nonprofit Innovation Journal, 9(3), 145-160.
Gonzalez, M. R., & Liu, E. H. (2021). Social media for social good: A study of nonprofit organizations' strategies in the digital age. Journal of Digital Communication & Social Change, 6(1), 110-128.
Guo, C., & Saxton, G. D. (2014). Tweeting social change: How social media are changing nonprofit advocacy. Nonprofit and Voluntary Sector Quarterly.
Harper, E., & Thomas, D. L. (2019). Beyond hashtags: Analyzing the effectiveness of social media campaigns in environmental advocacy. Environmental Communication Today, 11(4), 342-359.
Jackson, S. T., & Marshall, B. L. (2017). Philanthropy in a digital age: Trends in online giving. Philanthropy Journal, 15(4), 112-130.
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59-68.
Larson, E. J., & Chang, V. (2019). Advocacy and action: How environmental nonprofits are embracing social media. Environmental Advocacy Quarterly, 10(1), 75-92.
Lee, K., & Morris, T. (2022). Virtual volunteerism in the nonprofit sector. Journal of Community Engagement and Nonprofit Leadership, 4(1), 33-50.
Marketing Science Institute. (n.d.). About [MSI is a nonprofit organization that has been at the forefront of marketing science and research since 1961...]. Retrieved from [https://www.msi.org/]
Meyers, H., & Williamson, J. (2015). Measuring impact: How nonprofits use data analytics for social good. Journal of Data Science for Public Policy, 8(3), 234-249.
Nah, S., & Saxton, G. D. (2013). Modeling the adoption and use of social media by nonprofit organizations. New Media & Society.
Patel, N. A., & O'Neil, H. F. (2016). The impact of social media on nonprofit fundraising. Nonprofit Management & Leadership, 27(2), 179-196.
Rodriguez, P. J., & Kim, Y. (2020). The power of connection: Understanding donor engagement in the era of social media. Philanthropy Research Quarterly, 12(2), 200-215.
Smith, J. A., & Nguyen, D. (2017). Online networking for environmental action: The role of nonprofit organizations. Journal of Green Advocacy, 6(2), 98-115.
Taylor, R., & Johnson, S. (2019). Empowering communities through social media literacy in nonprofit organizations. Digital Empowerment Quarterly, 3(4), 200-212.
Williams, H., & Davis, R. (2021). Nonprofits and digital finance: Trends in online donations. Journal of Modern Nonprofit Financial Management, 10(2), 89-104.